ATMIA Announces Key Promotions: Dana Benson Elevated to Senior Vice President Conferences and Sponsorships, Brita Price Appointed as Director Finance

Monday, June 10, 2024

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Company: ATM Industry Association

The ATM Industry Association (ATMIA) is thrilled to announce the promotions of two accomplished team members, Dana Benson, who has been promoted to Senior Vice President Conferences and Sponsorships and Brita Price, appointed as Director Finance and Events.

Dana Benson: Senior Vice President Conferences and Sponsorships

Dana Benson, who has been an integral part of ATMIA for more than two decades, will now serve as the Senior Vice President Conferences and Sponsorships. In her expanded role, Dana will lead the strategic development and execution of ATMIA's global conferences, ensuring they continue to provide unparalleled value to our members and partners. Her expertise in sponsorships will be pivotal in forging new partnerships and enhancing existing ones, driving ATMIA’s mission forward.

"Dana’s dedication and innovative approach have been instrumental in the success of our conferences and sponsorship programs. Her promotion is a testament to her hard work and visionary leadership," said Lonnie C Talbert, CEO of ATMIA. "We are confident that under her leadership, our conferences and sponsorship initiatives will reach new heights."

Brita Price: Director Finance and Events

Brita Price, who has demonstrated exceptional acumen in financial management and event coordination, will take on the role of Director Finance and Events. Brita will oversee ATMIA’s financial operations, ensuring robust financial health and transparency, while also overseeing the financial planning and execution of key events. Her dual expertise will be invaluable in maintaining the seamless integration of financial and event strategies.

ATMIA CEO Lonnie C. Talbert highlighted Brita's meticulous attention to detail and strategic vision, which have significantly enhanced the company's financial stability and the success of its events. "Her promotion is well-deserved, and we eagerly anticipate her continued contributions in this new role," he said.

These promotions reflect ATMIA's commitment to recognizing and advancing talent within the organization. Both Dana and Brita bring a wealth of experience and a shared passion for excellence that will undoubtedly propel ATMIA towards greater achievements.


The ATM Industry Association (ATMIA) is the leading non-profit trade association representing the global ATM industry. With a mission to promote ATM convenience, growth, and usage worldwide, ATMIA serves more than 5,000 members from over 60 countries. For more information, visit

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